Shit fire and give up matches, who’da guessed?
“Optimal Waist-to-Hip Ratios in Women Activate Neural Reward Centers in Men”
So, here’s my plan to make a million bucks: I’ll take pictures of young women with optimal waist to hip ratios (0.7), possibly wearing skimpy clothing (the women, not me), post ‘em on the intertubes, and….
PROFIT!!!
Secondary sexual characteristics convey information about reproductive potential. In the same way that facial symmetry and masculinity, and shoulder-to-hip ratio convey information about reproductive/genetic quality in males, waist-to-hip-ratio (WHR) is a phenotypic cue to fertility, fecundity, neurodevelopmental resources in offspring, and overall health, and is indicative of “good genes” in women. Here, using fMRI, we found that males show activation in brain reward centers in response to naked female bodies when surgically altered to express an optimal (~0.7) WHR with redistributed body fat, but relatively unaffected body mass index (BMI).
Jeez, women let themselves get cut on to make men happy? Holy crap. Who knew?