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From just about everywhere:

[Update] I should note, this campaign was specifically targeted at Mexico, not the U.S.

I’ll also note that many commenters have said, wow, don’t Mexicans drink tequila? Exactly the (commercial) point of the campaign: trying to increase market share in a region where there is only a small one now. Can’t fault them for that.

Q&O has a couple of even more provocative, conversation-inducing ads from the Absolut World this map seems to have escaped from. (NOTE: these are parodies. The Aztlan map is real.)

Me, I’m wondering what the response would have been if the Mexican campaign had been balanced by an American campaign with a map showing most of Mexico, say down to the narrow waist just above Guatamala, being taken over by America, although that would have taken actual cojones, instead of Neuticles .

I mean, heck, that would pretty much take care of the immigration problem, it would be a lot easier to defend the border, and maybe–just maybe–conditions in the area would rise to American standards rather than California, Arizona, New Mexico, Texas, etc, falling to Mexican standards. I’m sure Mexicans would be better off under the American Bill of Rights than whatever passes for the Mexican constitution, even given the many encroachments our government has made on it. (Again, even if you don’t agree with that, the question is, can you imagine Absolut remotely thinking they could get with such a campaign? )[/update]

[updated update]Absolut’s mealy-mouthed non-apology here.I’ve posted a comment there similar to the above rant.[/updated update]

Below the fold is a bunch of stuff I’ll never drink again, from a list posted by Ted Twombly on Absolut’s customer comment site:

Royal Salute (scotch whisky)
Chivas Regal (scotch whisky)
The Glenlivet (single malt scotch whisky)
Jameson Irish Whiskey
Seagram’s gin
Pernod aux extraits d’absinthe
Wyborowa (vodka)
Ricard and 51 (pastis)
Martell (cognac)
Wild Turkey (bourbon)
Jacob’s Creek (wine)
Pernod (anise-based spirit)
Zuco
Becherovka
DITA (lychee-based spirit)
Havana Club (rum).

As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:

Ballantine’s scotch;
Kahlúa coffee liqueur;
Malibu coconut-flavored rum;
Beefeater gin;
Tia Maria liqueur;
Stolichnaya vodka (distribution in the USA);
Mumm champagne;
Perrier-Jouët champagne

Tags: absolut, Absolut Vodka, absolute reconquista, in an absolut world, mexico, Reconquista, vodka

This entry was posted on Thursday, April 3rd, 2008 at 7:14 pm and is filed under Dammit!, Immigration, Political Correctness, Reconquista. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.